ADRIFT RUM X MANTA TRUST
Rum has a natural association with the ocean, often being linked with tropical islands and the high seas. Here at Adrift we share an affinity with the ocean and are passionate about doing our part in helping to protect it.
For this reason we have partnered with the Manta Trust, a charity that do some amazing work to protect both this amazing species and the environment in which it lives. Manta Rays are amazing creatures, they can travel huge distances, they are intelligent and are often seen ‘breaching’ the water for what seems like fun!
We chose this animal to represent our brand and are thrilled to be able to give back by way of a £1 donation per bottle of rum sold.
Manta and devil rays are among the most charismatic creatures in our oceans. With the largest brain of all fish, their intelligence and curiosity make encounters with these animals a truly amazing experience.
​
Despite their popularity with divers and snorkelers, many aspects of their lives remain a mystery. More worryingly, targeted and bycatch fisheries for these animals have had devastating impacts on populations around the world.
Manta and devil rays have arguably become some of the most threatened fish in our seas. The Manta Trust was founded in order to turn the tide for these enigmatic rays, by co-ordinating global research and conservation efforts around manta rays, their relatives, and their habitats.
